Football fans across the world will be able to follow their favourite players more closely than ever before, thanks to Otro, a new app offering unprecedented access to footballers’ lives.
Lionel Messi, Dele Alli and David Beckham have all signed up to share content from their lives outside of football on the platform, which describes itself as a digital fan club.
Rather than giving fans behind-the-scenes coverage of training sessions, Otro focuses purely on the lives of its stars outside of football.
Otro players will post updates from their day-to-day lives so that fans can follow their heroes and gain a unique window into their world.
Otro itself will also produce content directly, include short videos, Q&A sessions and full documentaries.
The world’s greatest players, all in one place. This is OTRO https://t.co/P2dQd27A0l #OTROisHERE @neymarjr @LuisSuarez9 @jamesdrodriguez @DavidLuiz_4 @JB17Official @PauDybala_JR @isco_alarcon @benmendy23 @gabrieljesus33 @dele_official @RomeluLukaku9 @toniduggan @liekemartens1 pic.twitter.com/WieG6Buv43
— OTRO (@OTRO) December 3, 2018
The Otro name comes from the Spanish word for “other”, and the platform presents itself as the players’ “other club”.
The platform has already launched across the globe and is available in eight languages, with an Arabic version also in the pipeline. This will aim to capitalise on the growing demand from football fans in the Middle East to engage with their favourite players.
Some of the content will be available for free, but fans can also pay US$3.99 a month to access premium content.
They will also then join an exclusive online community, with competitions and prizes available.
Otro’s line-up already includes 17 of the world’s leading past and present players, who have signed five-year contracts with the platform.
This includes female players Lieke Martens and Toni Duggan, as well as former footballing legends such as Beckham, Zinedine Zidane and Eric Cantona.
Otro CEO Jeremy Dale said: “Our line-up of players is beyond even my wildest dreams and I know that fans are going to love them coming together to form one club where they share their stories.”
The platform launched with around £50 million backing from investment firm 23 Capital.