Chinese smartphone brand Oppo is the new smartphone partner of the Wimbledon and Roland Garros tennis championships.
The partnerships will see Oppo provide technology to capture the key moments of the tournaments and mark the first time either competition has adopted a smartphone partner.
Both deals come in the context of Oppo’s expansion across the world, forming new sports partnerships and opening a regional hub in Dubai.
Oppo’s vice president, Brian Shen, explained how the Wimbledon Championships share Oppo’s focus on innovation and design.
“We are confident this partnership will further strengthen our expansion plans across the European marketplace and in turn our communication globally,” he said.
Mick Desmond, the All England Lawn Tennis Club’s commercial and media director, added: “We very much look forward to seeing the Oppo smartphones bring Wimbledon’s iconic beauty to life for our audiences around the world.”
The Wimbledon partnership has been agreed for the next five years, while Oppo’s current deal with Roland Garros runs until 2021.
Oppo signed the Roland Garros deal with Bernard Giudicelli, President of the French Tennis Federation.
He said: “This joint agreement is a great show of confidence from one of the world’s leading smartphones brands.”
The partnerships follow existing arrangements between the brand and FC Barcelona and the International Cricket Council.
The company has been expanding its operations in the Middle East and opened a new regional hub in Dubai in February.
In April the UAE became the first country outside of China to see the launch of Oppo’s Reno product range, showing the importance of the region to Oppo’s global expansion strategy.