Premier League leaders Manchester City have become the first English club to reach a million YouTube subscribers.
City, who are owned by Sheikh Mansour, have long been regarded as the Premier League’s digital trailblazers – with the club winning many admirers for their ability to connect the fans with the team.
YouTube has proven a particularly successful platform for the Citizens, whose most notable videos include the players’ take on the Harlem Shake (9.2 million views) and City legends’ bubble football ‘battle’ with Dude Perfect (5.2 million views)
On Monday they hit one million subscribers and celebrated the achievement by releasing a host of new videos, including one featuring Ivory Coast midfielder Yaya Toure.
“We’re fiercely passionate about not treating YouTube as just a video hosting platform but a way we can listen to our fans on a daily basis,” said Michael Russell, head of City TV and social media.
“Reaching one million YouTube subscribers is a huge milestone for us and we will continue to work hard to produce videos that fans can be proud of!”
Tomos Grace, YouTube head of sport for Europe and the Middle East (EMEA), added: “Manchester City run an exemplary YouTube channel which combines the creativity of (Kevin) De Bruyne, the execution of (Sergio) Aguero and the intelligence of (Pep) Guardiola.
“They understand what works on YouTube and have used the platform brilliantly to build a young, engaged and global fan base.”