The Dubai Duty Free Tennis Championships has confirmed that J.P. Morgan has returned as a sponsor for the next three editions of the tournament.
The bank will continue its partnership with the DDF Tennis Championships until at least 2020 after a new deal was agreed.
As part of its sponsorship, J.P. Morgan is actively involved in a range of programs and initiatives, including the J.P. Morgan Kids’ Days which engages thousands children from across the UAE – giving many the opportunity to watch live tennis for the first time.
Female empowerment has also been a central tenet of J.P. Morgan’s sponsorship, with its ‘Women’s Event’ bringing in influential female leaders, as well as current and former athletes, to speak about their experiences and issues including workforce readiness, financial literacy, and supporting entrepreneurship.
Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free, said: “We are delighted to welcome J.P. Morgan as a key sponsor again this year, and to announce that they are extending their sponsorship of the event for a further three years.
“Their support, particularly of the community programmes is invaluable in helping us to create a legacy in the region from this event. The school programmes are expanding each year and enable thousands of children to experience tennis, and drive participation in sport.”
— VISS UAE (@VISS_UAE) February 21, 2017
Sjoerd Leenart, J.P. Morgan’s Regional Head for Central and Eastern Europe, Middle East and Africa and Global Head for Corporate Banking, commented: “Year after year, the Dubai Duty Free Tennis Championships bring world-class tennis to one of the world’s most dynamic cities.
“J.P. Morgan is thrilled to continue our partnership. This tournament offers an unbeatable experience to the community and to our staff and clients.”
The tournament begins with the WTA event that takes place February 19-24 before the ATP World Tour 500 event rolls into town from February 26 to March 3.
The Dubai Duty Free Tennis Championships is owned and organised by Dubai Duty Free, and held under the patronage of H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.