Aston Martin partners with Yas Marina Circuit

Yas Marina Circuit, the home of the Abu Dhabi Grand Prix, will has agreed a deal to become the base for Aston Martin in the Middle East.

The details of the partnership were confirmed on the eve of the Abu Dhabi Grand Prix, the finale of the 2018 Formula One World Championship.

As part of the agreement the new Aston Martin regional office will be based at Yas Marina Circuit.

Dan Balmer, who leads the new Middle East, North Africa and Turkey team, said: “We are really excited to be bringing our vision for the region to life, and moreover supporting the company’s global vision for solidifying the structured growth of our involvement in motorsport.

“The region is extremely important to Aston Martin and this new partnership reflects this.”

Al Tareq Al Ameri, CEO of Yas Marina Circuit, added: “We are extremely proud to be opening our doors to Aston Martin and very much look forward to a long and fruitful partnership.

“We welcome them to our motorsport family on a more official level now – with its regional office based at the Circuit and also with the integration of six new Vantage GT4s within our racing fleet.”

Aston Martin Vantage GT4

The latest generation of the Aston Martin Lagonda Vantage GT4 was revealed in June and will make its global competition debut on 15 December at the Yas Marina Circuit, as part of the Gulf 12 Hours endurance race.

From 2019 six Vantage GT4s will also be permanently based at the circuit.

The 105-year history of the British  brand has seen it consistently compete in top-level motorsports events, as well as producing a range of luxury cars.

2018-11-26T05:59:55+00:00 November 24th, 2018|Sports Industry Insider|0 Comments

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