UFC and Abu Dhabi Media strike multi-year rights deal

UFC and Abu Dhabi Media have announced a new broadcast partnership to provide access to all live UFC events and non-live programming as part of a multi-year agreement.

The first live event will air this Sunday with UFC 236: HOLLOWAY vs. POIRIER 2 on Abu Dhabi Sports 4.

Starting immediately, Abu Dhabi Media will have the exclusive multimedia rights to show all UFC content in the MENA region. This will include all live events, pre and post-event programming and all original UFC programming.

Live UFC events will begin by being broadcasted by Abu Dhabi Sports 4. However, Abu Dhabi Media also confirmed the launch of a localized OTT service and mobile app in the region. This platform will be a digital subscription service which offers customers online access to all live UFC events and a library with hundreds of hours of content that will be available in the Arabic language.

“UFC has a very passionate fan base across the UAE and the whole MENA region,” said the Chair of Abu Dhabi Media, HH Noura Al Kaabi. “We are delighted to bring the UFC back to Abu Dhabi Media and we are excited to share their content with our viewers.

“The MENA region is extremely important to UFC, and we are thrilled to begin this partnership with Abu Dhabi Media to bring our fans new and localized content,” added David Shaw, UFC Senior Vice President, International and Content. “We are looking forward to working closely with Abu Dhabi Media on localized media initiatives for the region.”

The first event under the new agreement will be UFC 236: HOLLOWAY vs. POIRIER 2 which will be live early Sunday, April 14 from 2:15 a.m. GST on Abu Dhabi Sports 4.

Two championship belts will be on the line this weekend as, in the main event, current featherweight champion Max Holloway steps up and takes on No.3 ranked lightweight Dustin Poirier for the interim lightweight title. The co-main event will feature No.4 ranked middleweight Kelvin Gastelum as he faces one of UFC’s most prominent rising stars, No. 5 ranked Israel Adesanya for the interim middleweight belt.

2019-04-11T10:35:10+00:00 April 11th, 2019|Sports Industry Insider|0 Comments

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