Abu Dhabi-owned Manchester City have signed a new regional partnership agreement with Barclays, which will become the Premier League club’s official banking and credit card tour partner for the United States.
City are set to tour the States again this summer and as part of the deal, Barclays will launch promotions and competitions to mark the club’s return to the US.
Barclays branding will appear on interview backdrops during pre-season player and manager interviews, and will also feature on the back of the team’s playing shirt during the pre-season matches.
“We are delighted to announce this partnership with Barclays and welcome such a prestigious organisation to the City family,” Damian Willoughby, senior vice president of partnerships at City Football Group, said. “Barclays has a rich pedigree in sports sponsorship and will be a fitting partner to extend our activities in the growing United States football market.
“Barclays has a proud history of creating exciting content and activations that bring fans to the heart of the game, something that will help us to engage with our supporters in the United States whilst the team is visiting this summer. We look forward to kicking off this partnership over the coming weeks.”
— Manchester City (@ManCity) March 6, 2018
Tom Corbett, Barclays group head of sponsorships and media, added: “Manchester City has taken the Premier League by storm this season and the chance to sponsor their summer tour in our second home market of the USA is a fantastic opportunity.
“As City Football Group expand in the US, where they already own the New York City franchise in Major League Soccer, they will become one of the most sought-after sports groups with a transatlantic presence.
“The tour will allow us to deliver top events and hospitality for clients, to secure better visibility for the Barclays brand, and to engage our colleagues with one of the best teams in the Premier League.”
Barclays has been a partner of the English Premier League since 2001 and for 15 years was the division’s title sponsor. Since the 2016-17 season, Barclays has been the Premier League’s official banking partner – a deal that runs until the end of 2018-19.
The bank also has naming rights deals in place for the Barclays Centre in New York – home of the Brooklyn Nets NBA team.