True legacy – how can we really leverage events to increase community participation in sport? How do we increase engagement in younger generations? What needs to be done to grow women’s participation and contribution? Which programmes are being conducted with youth and schools to ensure sport is embedded into the lives of young people and families?
How can we attract larger audiences to venues and events? Exploring initial capital expenditure vs long term maintenance costs. How else can we decrease the long term costs of sport facilities? Which facilities for sport and physical activity are currently missing?
How can we make sport in the UAE more financially sustainable? What needs to change within existing structures to achieve this? How do we attract more sponsorship and investment into UAE sport? What can brands and rights holders do in this market to deliver real ROI through sports sponsorship?
Moderator: Tom Urquhart, Presenter, Dubai Media Incorporated
Waleed Al Hosani, CEO, Pro League Committee of the Arabian Gulf League
Jonny Tungen, Founder & Managing Director, The Royal Emirates Sports Academy
Senior brand representative