• 08.30 Registration and Refreshments

  • 09.00 Introductory Remarks

    Sally Corander, Managing Director, INTERACT

  • 09.10 Welcome to Delegates

    Ismail Sharif, Acting Managing Director, Jumeirah Golf Estates

  • 09.20 Opening Remarks from the Forum Moderator

    Graham Clews, Presenter, Dubai Media Incorporated

  • 09.30 Sport Industry Quiz by Nielsen Sports

  • 09.40 Opening Speech: Dubai Sports Council

    H.E. Saeed Hareb, Secretary General, Dubai Sports Council

  • 10.00 Keynote Panel Discussion

    Dubai Fitness Challenge 2018 – Encouraging a Healthier and More Active Dubai

    Launched last year, the Dubai Fitness Challenge (#Dubai30x30) is a game changing initiative spearheaded by H.H. Sheikh Hamdan Bin Mohammed Al Maktoum that encourages citizens and residents to get active for 30 minutes a day for 30 days. This panel will explore the plans for 2018.

    • Key objectives of 2018’s Dubai Fitness Challenge
    • 30 days of festivals, activity villages and other venues – an Emirate wide experience
    • Blueprint for engagement – government, corporates, schools
    • Using 30×30 to build a legacy of continuous healthy activity
    • How can the private sector contribute?

    Moderator: Graham Clews, Presenter, Dubai Media Incorporated

    H.E. Dr. Abdulla Al Karam, Chairman of the Board & Director General, Knowledge & Human Development Authority (KHDA)
    H.E. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, Department of Tourism & Commerce Marketing (DTCM)

  • 10.35 Introductory Video by Musco Lighting

  • 10.40 International Perspective

    Improving Young People’s Lives Through Sport
    Youth Sport Trust (YST) – a UK based charity – is passionate about creating a brighter future for all children and young people through the power of sport. During this presentation, their CEO Alison Oliver will share:

    • The role and purpose of Youth Sport Trust (YST)
    • Challenges that YST has faced in the UK – similar to challenges in the UAE
    • Success stories from work and interventions in the UK
    • YST’s international arm and its experiences from sport for development programmes around the world

    Alison Oliver, CEO, Youth Sport Trust

  • 11.00 Speed Networking

    A quick fire speed networking session to ensure you meet as many people in the room as possible in just 10 minutes. Bring plenty of business cards.

  • 11.10 Refreshment Break & Networking

  • 11.40 Interactive Panel Discussion

    AFC Asian Cup UAE 2019 Exclusive: Preparing for Asian football’s showpiece
    It is less than five short months until the UAE hosts the biggest sporting event in its history. The AFC Asian Cup UAE 2019 will see 24 teams descend on the emirates for a month-long feast of football.

    • Overview of the tournament – four different emirates, 24 national teams, eight stadia, multiple stakeholders
    • Commercial analysis including sponsorship and marketing
    • Venue readiness – updating stadia for a world class football tournament
    • Showcasing the UAE with vibrant and full stadiums to globally televised audiences of over 2 billion
    • Legacy – increasing community participation in football and engaging untapped audiences including women

    Moderator: Graham Clews, Presenter, Dubai Media Incorporated

    Ali Omar Al Baloushi, Director of Clubs & Sports Development Department, Dubai Sports Council
    Alexis Dijksterhuis, Vice President Strategic Planning & New Business, Flash Entertainment, and Strategic Advisor & Head of Commercial, AFC Asian Cup UAE 2019
    Simon Thompson, Executive Vice President Football – Asia, Lagardere Sports and Entertainment

  • 12.10 Break Out Roundtables

    Choose one of two discussion areas and join the respective roundtable to contribute towards viable solutions for the improvement of our industry.


    AFC Asian Cup UAE 2019
    Increasing community engagement and participation: Create 5 key actionable outcomes to present to Abu Dhabi and Dubai Sports Councils for action.


    Dubai Fitness Challenge
    Encouraging a more active community during and after 30×30

  • 12.50 Break Out Groups Report Back to the Forum

  • 13.00 Closing Remarks

  • 13.10 Lunch and Networking

  • 14.00 Golf tee times start for those playing Earth course

  • 14.30 Close of Sport Industry Forum Dubai 2018

The next Sport Industry Forum Dubai will take place on
Wednesday 25 September 2019.

We hope you can join us!