Agenda 2018-05-27T04:40:51+00:00


The agenda for the next Sport Industry Forum Dubai in September 2018 is being developed. You can view the agenda for our previous forum below.



  • 08.30 Registration and Refreshments

  • 09.15 Welcome

    Including a short announcement on the “Sport Industry Insider”, the region’s first sport business news platform and e-newsletter.

    Sally Corander, Managing Director, INTERACT

  • 09.25 Opening Remarks from the Forum Moderator

    Tom Urquhart, Presenter, Dubai Media Incorporated

  • 09.30 Opening Speech: Building on Dubai’s Legacy through Sport

    • Using international events to tell Dubai’s story through sport
    • Priorities for community participation – increasing sport’s legacy at a grassroots level to improve public health
    • Ensuring a sustainable sport sector through Expo 2020 and beyond

    H.E. Saeed Hareb, Secretary General, Dubai Sports Council

  • 09.50 Exclusive Keynote: Dubai Fitness Challenge – How Dubai got over 786,000 people active over 30 days in 2017

    The Dubai Fitness Challenge (#Dubai30x30) was a game changing initiative spearheaded by H.H. Sheikh Hamdan Bin Mohammed Al Maktoum that encouraged residents to get active for 30 minutes a day for 30 days.

    • From weekend carnivals to citywide events – how Dubai’s community pulled together to make Dubai the most active city in the world
    • Key stakeholders and the public and private sector partnerships that made it happen
    • Looking to the future – turning 30 days of activity into a legacy of a more active population

    Issam Kazim, CEO, Dubai Tourism and Commerce Marketing (DTCM)

  • 10.10 International Perspective: Sustainability Through Innovation – The Future of British Rowing

    “In a rapidly changing sports sector, embracing change and opportunities to innovate, whilst also respecting rowing’s unique heritage is essential to its continued participation, performance and commercial success.”

    Responsible for driving innovation across the organisation and overseeing the implementation of new projects and initiatives at British Rowing, Helen Rowbotham will present a case study on British Rowing, drawing parallels to the UAE sports market. Helen has over 17 years’ experience in the sports and events industry, having worked on projects in the UK, UAE and internationally for local, city and national government organisations.

    • Addressing barriers to participation and growth and providing a collective voice and profile for the sport
    • New partnerships and initiatives to broaden the appeal of the sport, supporting long term sustainability – the launch of Go Row Indoor Initiative
    • Linking grassroots programmes with international events

    Helen Rowbotham, Director of Innovation, British Rowing

  • 10.40 Speed Networking 

    A quick fire speed networking session to ensure you meet as many people in the room as possible in just 10 minutes. Bring plenty of business cards.

  • 10.50 Refreshment Break & Networking

  • 11.30 Interactive Panel Discussion and Break Out Sessions


True legacy – how can we really leverage events to increase community participation in sport? How do we increase engagement in younger generations? What needs to be done to grow women’s participation and contribution? Which programmes are being conducted with youth and schools to ensure sport is embedded into the lives of young people and families?

How can we attract larger audiences to venues and events? Exploring initial capital expenditure vs long term maintenance costs. How else can we decrease the long term costs of sport facilities? Which facilities for sport and physical activity are currently missing?

How can we make sport in the UAE more financially sustainable? What needs to change within existing structures to achieve this? How do we attract more sponsorship and investment into UAE sport? What can brands and rights holders do in this market to deliver real ROI through sports sponsorship?

Moderator: Tom Urquhart, Presenter, Dubai Media Incorporated


Waleed Al Hosani, CEO, Pro League Committee of the Arabian Gulf League
Jonny Tungen, Founder & Managing Director, The Royal Emirates Sports Academy
Senior brand representative

  • 12.10 Break Out Roundtables

    Choose one of three discussion areas and join the respective roundtable to contribute towards viable solutions for the improvement of our industry.

  • 12.50 Break Out Groups Report Back to the Forum

  • 13.20 Closing Remarks

  • 13.30 Lunch and Networking

  • 14.45 Close of Sport Industry Forum Dubai 2018

The next Sport Industry Forum Dubai will take place on
Tuesday 18 September 2018 at Jumeriah Golf Estates, Dubai.

We hope you can join us!