Agenda for 2020 Sport Industry Forum: Next Generation Sport

  • 08.30 Registration, Refreshments & Networking

  • 09.15 Introduction and Welcome from INTERACT and Forum Moderator
    Sally Corander, MD, INTERACT

    Moderator: Chris McHardy, Head of Sport, Arabian Radio Network

  • 09.20 Government Opening Address

    Invited: H.E. Abdulmunam Al Hashemi, Chairman, UAE Jiu-Jitsu Federation

    Government Strategy – Sport, Health and Community
    Priority areas and objectives for government investment and funding

  • 10.00 International Keynote Interview

  • 10.30 Refreshment Break, Mubadala Arena Tour & Networking
    Delegates will have the chance to tour the arena and watch the kick off of the Championships from the VIP business lounge.


  • 11.30 Debate and Discussion

    The Community Drive

    • Developing and expanding community participation in major sports events
    • The important role of brands in helping to ensure better lives for all
    • Using schools as a hub for sport – Community Schools
    • Tackling health issues through physical activity and community sport

    Huw Edwards, CEO, UK Active

  • 12.15 UAE Jiu-Jitsu Focus
    Building a Strong Generation: How the Sport of Jiu Jitsu has Transformed Abu Dhabi

    • Understanding the social and economic impact of Jiu-Jitsu in the UAE
    • Why the bottom up approach works: embedding activity into the community through schools, clubs, military and police in order to grow the medal count

    Jiu-Jitsu has changed the lives of many and thrust Abu Dhabi onto the global stage.  As well as getting the community active, the sport teaches players discipline, respect and self-defence. It promotes teamwork, professionalism, self-confidence and sportsmanship, bringing nations, faiths and cultures together.

    We look at the results so far, what other sports can learn from this, and what’s next for the federation to positively effect the next generation.

  • 12.40 International Sports Star Interview
    Elite Sport: Whatever It Takes

    • Developing and supporting rising stars from the region; the role of government, federations, brands and the media – what needs to improve?
    • What it takes to be a world class athlete, the biggest lessons learnt and what advice can be given to young athletes.


    Hear from one of the biggest names in MMA and Jiu-Jitsu on their story of getting to the top and the advice they would give to the next generation.

  • 13.20 Featured Interview

    A Focus on Sport in Saudi Arabia: What’s next on the agenda for sport in Saudi?

    As Saudi secures more and more major sports events including a European Tour golf tournament, the Dakar Rally, a five stage cycling tour and the recent intention to host the AFC Asian Cup in 2027, alongside grassroots and community initiatives including the Schools Football League, there is monumental impact ahead for the next generation in the Kingdom.  But what’s next?
    Hear from the General Sport Authority Saudi on the challenges and successes so far, the upcoming plans and the opportunities.

  • 14.00 Lunch and Networking (Including Closing Remarks from Moderator)


  • 15.00   Close of 2020’s forum

The next Sport Industry Forum Abu Dhabi will take place on
13 October 2020

We hope you can join us!