The Sport Industry Forum is an established conference in the sport business calendar in Abu Dhabi and has been running since 2015. The forum gathers senior names in sport business to discuss major challenges and successes in the regional sports.  Our mission is provide a platform where decision makers meet to further advance the business of sport.

This year’s theme is “Next Generation Sport”.  We look at the next generation of athletes, the next generation of sports fans and engaging the next generation to get active.

We can’t talk about the next generation without having representation of young people at the forum, so this year’s forum, will include a delegation of students who will provide their insights throughout the day. Do we really understand what it’s like to be a 16 year old in 2020? Do we understand TikTok? And do we really know what drives a young person to participate in sport?

150 senior directors working in the business of sport in the region, from government, brands, federations, clubs, rights holders, event organisers and venues will come together to discuss the challenges we face in our industry, and what we can do collectively to improve the sports sector.

Discussion Points

  • What are the priorities and objectives of Government?
  • What do the next generation really want? Is there a major difference between what the new generation of sports fans want and expect, and what current stakeholders are offering?
  • Harnessing the power of sport to tackle health issues
  • Are we doing enough to engage youth in physical activity and sport?
  • Developing and supporting elite athletes: Are young athletes getting enough support from the industry?
  • Saudi sport focus: Which new opportunities exist in Saudi Arabia?


About the Forum and why we are different

  • We focus on content that is relevant to the region
  • We gather passionate decision makers from the region who can effect change in the industry and drive new initiatives in sport
  • We foster an interactive, exclusive event where honest, open discussion and contribution from all participants is encouraged
  • We help to shape the industry’s future so that collectively, with the support of the government, we can all work together to ensure a cohesive strategy for sport

Who will attend?

Guests are by invitation only and limited to 150 attendees who are decision makers in sport, Director level and above, including:

  • Government officials
  • Brands
  • Federations and clubs
  • Venue owners and operators
  • Rights holders
  • Event organisers
  • Agencies
  • Suppliers

What our attendees & partners say about the forums

“The Forum exceeds expectations and Abu Dhabi Sports Council is glad to support it. It is important for the industry to gather together to talk about the opportunities in sport.”

H.E. Aref Al Awani, Secretary General, Abu Dhabi Sports Council

“A wonderful chance to discover from business leaders what they are doing in their respective sports and to learn from their experiences”

Waleed Al Hosani, CEO, UAE Pro League

“The ‘must-attend’ meeting for sport business preofessionals in the UAE. The one date in the calendar that can not be missed.”

Dr. Sven Rohte, former Chief Commercial Officer, Daman – National Insurance Company



The next Sport Industry Forum Abu Dhabi will take place in
October 2020 (Exact date TBC)

We hope you can join us!