About the Forum

INNOVATION IN SPORT: Exploring the Future of Sport

4th Sport Industry Forum Dubai
Wednesday 19 October 2016, Jumeirah Creekside Hotel, Dubai, UAE

The Sport Industry Forum Dubai 2016, our 4th edition, will focus on the impact of innovation in sport and the opportunities in the ever-changing digital landscape.

The recent Rio 2016 Olympic Games showcased some impressive technological innovations that enhanced nearly every aspect of the Olympic experience, from how the athletes prepared to how we consumed content at home.

Our forum will examine how technology and digital is impacting traditional sports events, increasing participation and changing the way we consume sport – both locally and internationally.

You will hear from inspirational leaders, both local and international, who will highlight the challenges faced and which commercial opportunities we must take advantage of in the next five years.

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Innovation in Sport: Exploring the Future of Sport

Wednesday 19 October 2016
Jumeirah Creekside Hotel, Dubai, UAE

08.30 Registration and Refreshments

09.15 Welcome: Opening Remarks from INTERACT and Forum Moderator

Sally Corander, Managing Director, INTERACT
Tom Urquhart, Television and Radio Presenter, Dubai Media Incorporated

09.30 Opening Government Keynote & Q&A: Dubai Strategic Plan for Sports 2016 – 2021
An overview of Dubai Sports Council’s strategy, objectives and activities, including an important announcement and details of an upcoming initiative.

  • Exploring eight key initiatives due to be implemented in Dubai’s sports sector over the next 5+ years
  • How these initiatives fit into the broader strategy of Dubai and how DSC will take them forward
  • Announcement of the first initiative and opportunities for private sector involvement

H.E. Saeed Hareb, Secretary General, Dubai Sports Council

10.15 Sportsperson’s Perspective

In this exclusive, one of a kind session, a young UAE’s sportsperson will share the challenges they have faced on their path to success in local and international sporting arenas. They will also give their own views on innovations in the UAE sports industry that did and could have made that journey easier.

10.40 Speed Networking

10 minutes to meet as many of your peers as possible in our speed networking session.. Bring plenty of business cards!

10.50 Refreshments Break & Networking

Carry on your discussions from the speed networking session over a coffee and croissant.

11.20 International Keynote Presentation: London as the “FitTech Capital of the World”

London has proved it can host the most prestigious sports event in the world after the Olympics in 2012. Now find out how London Sport plans to harness the power of digital to prove that it can also deliver for grassroots sport, and how digital fits into the government’s five year strategy: “Towards an Active Nation”.

Peter Fitzboydon, CEO, London Sport

11.50 Interactive Panel Discussion: Challenging the Industry to Think Differently.

How Digital Innovation is Changing Sport, Why it is so Important and How it Can Improve Your Business

During this interactive discussion, we bring together leaders in sport to open debate with all delegates on a number of key points. Following the panel, we will break out into groups to discuss in more detail.

How are we using digital to accelerate participation at a community level? What is being done in this space to make sport more accessible to the wider inactive Dubai community?

How can we inspire youth to adopt a healthier lifestyle through the digital world? What is being done to engage millennials? How do we communicate successfully with this generation?

Growing sport in Dubai means encouraging innovation in the business of sport and the next generation. Is there enough being done to encourage and inspire young business minds in sport business?

Not just another sponsor: In tough times, how can you engage brands through innovative and unique partnerships?

With the new World Future Sports Federation formed in Dubai, what impact will Future Sports and other technology based activities have on traditional forms of sport. The eSports industry is predicted to generate global revenues of $500 million by the close of 2016. Find out what opportunities will arise in this exciting area.

Anas Bukhash, Board Member, Dubai Sports Council, Founder, Bukhash Brothers, and Co-founder, Ahdaaf
Craig Fletcher, CEO, Multiplay
Gareth Mordey, Managing Director, East Sports Management (ESM)
Malav Shroff, President, Asian Sailing Federation, and Board Member, World Olympians Association
Salah Tahlak, Senior Vice President – Corporate Communications, Dubai Duty Free

13.00 Interactive Break Out Sessions

Forum attendees will form break out groups to further discuss the panel session topics. The objective of each group is to report back with one suggested initiative that can be taken forward by a dedicated group to enhance the Dubai sport industry.

13.30 Break Out Groups Report Back to the Forum

13.55 Closing Remarks

14.00 Lunch and Networking

15.00 Close of Sport Industry Forum Dubai 2016

Pricing and Discounts

We limit the amount of suppliers and agencies in the room at the Sport Industry Forum Dubai.

Delegate passes for suppliers and agencies are awarded on a first come first serve basis so register today to avoid disappointment!

Our sponsors also have the option to join the forum as exclusive partners, meaning competitors offering a similar service or product can not attend. For sponsorship please see below.

Delegate Pricing

  Registration Fee
Government and Brands Invited
Agencies and Rights Holders US$ 595
Suppliers US$ 995
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The Sport Industry Forum Dubai is a closed door meeting with no press allowed.

That means, unlike other events, attendees won’t simply be paying lip service to important topics. Instead, senior decision makers will share business intelligence and specific challenges not readily available in the public domain.

We go to great lengths to ensure the quality of our audience. We provide a limited number of VIP passes to selected government, rights holders and brands. Furthermore, attendance from suppliers is limited to a handful of delegates and sponsoring companies only. As a sponsor you will benefit from maximum connectivity and face time with potential clients rather than other suppliers.

We help companies like yours identify and profit from business opportunities in the Middle East sports industry. We will work closely with you to ensure your business objectives are met.

If you are interested in connecting with senior executives attending this forum, and have a product or service that can help them, please get in touch with us.

Partner With Us


For pricing and discounts click here.