Wednesday 19 April 2017
09.30 Registration, Refreshments & Networking
10.00 PRESS CONFERENCE
The Launch of Sport in Abu Dhabi: A global capital for sports tourism, training and international competition
- Showcasing Abu Dhabi as a world-class destination for winter training and off-season competition for teams, federations, governing bodies and athletes
- Facilitating sports tourism in the Emirate, encouraging visitors to compete, play and watch great sporting events
11.00 Refreshment Break & Networking
11.15 Welcome Speech from UAE Jiu Jitsu Federation Chairman
HE Abdulmunam Al Hashemi, Chairman, UAE Jiu Jitsu Federation
11.20 Introduction and Welcome: Opening Remarks from INTERACT and Forum Moderator
Sally Corander, MD, INTERACT
Robbie Greenfield, Sports Presenter, Arabian Radio Network
11.30 Opening Government Speech: Strategy update from Abu Dhabi Sports Council
- Overview of events plan to 2019
- Main priorities for the year ahead in community and youth sport and international events
- The role of the private sector in delivering Abu Dhabi’s vision for sport
H.E. Aref Al Awani, Secretary General, Abu Dhabi Sports Council
12.00 International Keynote: This Girl Can – A Game Changing Government Campaign that Increased Female Participation and Activity
A further 2.8 million women in the UK are now regularly active due to a brave and disruptive marketing campaign led by Sport England – #thisgirlcan.
Find out from Kate how she and her team created the campaign, challenges they overcame, the statistical outcome, and the commercial model for phase 2 of the campaign to ensure sustainability.
Kate will also look at why women are such a crucial target audience for sport participation and the importance of role models (but not as we know them!)
Kate has led UK and European communications strategies for major brands including Adidas, European Tour – 2010 Ryder Cup, Lucozade, Technogym, The London Marathon, North Face, UEFA and Unilever.
Kate Bosomworth, Sports PR Consultant, and Board Member, Sport England
12.30 Speed Networking Session
A quick fire speed networking session to ensure you meet as many people in the room as possible in 10 mins. Bring plenty of business cards.
12.40 Refreshment Break & Networking
13.10 Interactive Panel Session:What is the key to developing top UAE talent? How much should start at a grassroots level?
School sport, coaching, facilities, accessibility
- More players = more talent. Widening the talent pool through inclusive events, and tournaments, both at a local level and an international level
- Ensuring children get a good quality sport education, whilst also involving partnerships with clubs, tournaments and events
- The development of young players/athletes: Are there sufficient support systems currently in place?
Steve Thompson, former player, England Rugby, and winner of Rugby World Cup 2003
Olivier Turkell, Head of Commercial, City Football Group Middle East
Professional UAE Jiu Jitsu Athlete
Representative from Abu Dhabi Education Council (to be confirmed)
13.40 Break Out Sessions
Roundtable 1: Striking the Right Balance between Elite and Community Sport
- Are there enough elite events to inspire people to take up sport in their communities?
- Is there enough focus on community sport to drive interest in elite sporting events?
- How do we ensure Abu Dhabi is marketed successfully through sport to increase tourism while also improving the health and well being of UAE residents and nurturing sporting talent for the future?
Roundtable 2: The Real Youth Insights
We need to understand how the youth of today think and what influences them in order to significantly grow spectatorship at major events and grow participation in community sport. This is your chance to hear from youth directly. Put questions to the youth of today about factors that influence their relationship with sport. Find out why they do or don’t participate in sport, how technology has really influenced physical activity and what they would change about sport in Abu Dhabi.
Roundtable 3: ADSC Feedback
Abu Dhabi Sports Council invites your input on how they and the local industry can improve. Discuss the benefits and challenges of working in the Abu Dhabi sports industry: What is successful, what needs to change and what else can Abu Dhabi Sports Council do to improve sport in the Emirate? Chatham House Rule applies (all comments remain anonymous and the views expressed are individual and not those of their organisation) and ADSC representatives will not be present at this session.
14.20 Short Feedback Presentations from Facilitators on Roundtables 1 and 2
14.30 Closing Remarks from Moderator
14.30 Lunch and Networking
15.30 End of Forum