SMG Insight is a leading global sports research and insight company, with offices across the world, including in Dubai.
It uses its global panel of 5.6m people to measure the perceptions, size and profiles of sports fanbases around the world, feeding daily data into sports marketers, rights-holders, sponsors and agencies to inform campaigns and strategies. It tracks the perceptions and fan profiles of leagues, clubs and events in 30 sports in 32 countries, including across the Middle East, and links them with metrics on 2,000 brands.
SMG Insight also provides brand exposure analysis and asset valuations, fan profiling, brand perception and custom surveys for clients including the Abu Dhabi Sports Council and Arabian Gulf League.
For more information on how SMG Insight can help your organisation win a competitive advantage through actionable insight, visit www.smg-insight.com