Partners 2018-09-09T06:41:13+00:00



Dubai Sports Council

Dubai Sports Council referred to hereinafter as DSC was founded in Nov. 30th 2005 as per a decree issued by UAE Vice- President, Prime Minister, Dubai Ruler H.H. Sheikh Mohammed Bin Rashid Al Maktoum.
  • Developing and improving sports in Dubai.
  • Creating a comprehensive sports environment that meets the requirements of the society.
  • Paving the way for youth to cultivate their sporting and cultural talents and aptitudes in a way that leads them to achieving national, regional, and international tangible results.
Abu Dhabi Sports Council

Abu Dhabi Sports Council

The Abu Dhabi Sports Council (ADSC) was created by Decree No. (16) of 2006 issued by HH Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces and Chairman of the Abu Dhabi Executive Council.ADSC’s role is to support and monitor sports clubs and sport institutions in the Emirate of Abu Dhabi and to supervise sporting events held in Abu Dhabi to make sure they comply with the international standards.

Fatima Bint Mubarak Ladies Academy

The Fatima Bint Mubarak Ladies Sports Academy (FBMA) is a non-for-profit government entity headed by its Chairperson Fatima Bint Hazza Bin Zayed Al Nahyan. The academy is dedicated to promoting and facilitating women’s sports in the UAE from its capital Abu Dhabi. FBMA strives to make sports an element of daily life for UAE national women, through the three areas of Sports Events, Community Activities, and Education & Research The academy aims to set Abu Dhabi on the global map of female sports by hosting a number of international competitions, tournaments and events.


Flash Entertainment

Based in Abu Dhabi, FLASH Entertainment (#ThinkFLASH) is the region’s premier live events company, with a proven track record in delivering world-class events from movie premieres and classical shows to international sports events and megastar music concerts. FLASH offers comprehensive event management solutions from concepts and designs through to coordinating every stage of production. The company is committed to providing the region with diverse entertainment programmes, grass roots creativity and stimulating the local economy and events’ industry.

Since 2008, FLASH has diversified its business portfolio developing entertainment that has seen close to 7 million fans through the doors. Partnering with leading international sports and entertainment organizations such as Live Nation, Cream and UFC, the company is well on its way to achieve its mission of growing from the region’s premier live events company, to a globally recognized peerless entertainment   organization. FLASH owns a 10% stake in UFC and manages a multi-million-dirham portfolio of assets including the du Arena and du Forum on Yas Island, Abu Dhabi. For more information visit or email

SMG Insight

SMG Insight

SMG Insight is a leading global sports research and insight company, with offices across the world, including in Dubai.

It uses its global panel of 5.6m people to measure the perceptions, size and profiles of sports fanbases around the world, feeding daily data into sports marketers, rights-holders, sponsors and agencies to inform campaigns and strategies. It tracks the perceptions and fan profiles of leagues, clubs and events in 30 sports in 32 countries, including across the Middle East, and links them with metrics on 2,000 brands.

SMG Insight also provides brand exposure analysis and asset valuations, fan profiling, brand perception and custom surveys for clients including the Abu Dhabi Sports Council and Arabian Gulf League.

For more information on how SMG Insight can help your organisation win a competitive advantage through actionable insight, visit


Musco Lighting & Contracting


Nielsen Sports

Nielsen Sports is the premier provider of analytics and insights within the sports industry, offering the most reliable source of independent and holistic market data in the sector and the most complete view of consumer trends and habits worldwide.

Combining solutions from sponsorship effectiveness to fan data capabilities with Nielsen’s understanding of consumer behavior and media consumption means it is uniquely positioned to help grow businesses through sport. Nielsen Sports equips decision-makers with smart data and advice, allowing them to better understand and connect with audiences and customers through media, sponsorship, communication and experiential platforms.

harlequin arena group

Harlequin Arena Group

Harlequin Arena specialises in designing and delivering turnkey design and management solutions to the event and hospitality industry. With first class temporary structures, in-house interior and event design and production solutions, design and bespoke furniture, air- conditioning services Harlequin Arena can offer clients a complete event solution.

As part of the Arena Group we have offices across four continents and are proud to work with the world’s most iconic sporting organisations, cultural event organisers, venues and brand owners. A highly experienced team, continuous investment in new products and a proven track record means Harlequin Arena, and the Arena Group, is the only choice for your event infrastructure requirements.

CSM Live

CSM Live

CSM Live is a world leader in event branding implementation. We have over 65 years¹ experience in providing look, wayfinding and overlay services for major events across the globe, with recent examples including UEFA Euro 2012, the London 2012 Olympic and Paralympic Games and in the Middle East the 2011 Arab Games, 2010 IAAF World Indoor Track & Field Championships, the 2010 FINA World Swimming Championships, 2009/2010 FIFA Club World Cup and the 2010/2011/2012 Etihad Airways Formula 1.

We define, design and deliver sponsor, venue, event and city dressing programmes using our in-house creative, production and logistics resources, as well as our extensive international office and partner network. In addition our live events team brings brands to life through the use of spectacular creative technology and their unique event production expertise, delivering showcase programmes for some of the world’s best known brands.

Full details and case studies can be viewed at our website:

Abu Dhabi Ladies Club

Abu Dhabi Ladies Club

Located in the iconic Maqta area, Abu Dhabi Ladies Club offers a unique escape to a realm of relaxation, luxury and state-of-the-art health and fitness services.

Chaired by H.H. Sheikha Fatima Bint Hazza Bin Zayed Al Nahyan, Chairwoman of the Fatima Bint Mubarak Ladies Sports Academy, the Club embodies the vision of Abu Dhabi’s leadership to provide the Emirate’s female community with its own ‘headquarters’; a culturally appropriate multipurpose space where they can engage in a wide array of social, cultural and health activities that will nurture their development as individuals.

With a dedicated kids’ zone, exclusive spa and salon services, numerous indoors and outdoors sports facilities including swimming pools, a well-informed library and its own arts-and-crafts space, the Abu Dhabi Ladies Club has everything.



National Health Insurance Company – Daman

The National Health Insurance Company – Daman is the region’s leading specialised health insurer, providing comprehensive health insurance solutions to more than 3 million members in the UAE.
Over the years, the company has been the partner of choice for a number of the country’s most prominent organisations and multinational companies in various industries including oil and gas, aerospace, energy, construction, investments and media.
Daman, a pioneer in health care insurance, drives innovation through a combination of state-of-the-art technology and healthcare-related expertise offered by a highly skilled and knowledgeable workforce. Members benefit from added value through unique offerings such as the disease and case management programmes as part of the acclaimed Health Support services. Daman also operates a 24/7 customer call centre and has a medical services authorisation team in direct contact with Daman’s network of healthcare providers. It also provides a diverse range of online services that are unmatched in the UAE.
Daman has set high standards in the health insurance industry and has been awarded a number of internationally recognised awards and quality-focused certifications in a relatively short span of time.